At the end of March, Hohem iSteady M6, a 3-Axis Smartphone Stabilizer with magnetic fill light integrated with an AI vision sensor launched by Hohem, garnered the 2023 Red Dot Design Award in Germany and the iF Design Award of 2023, gaining much international recognition for Hohem.
About Red Dot Design Award
The Red Dot Design Award is an international design competition. Every year, the Red Dot Award: Product Design sets out to find the year’s best products. The products that have been entered for the competition will be assessed by the Red Dot Jury which consists of 40 designers, design professors, and specialist journalists from around the world from the following aspects：
• Degree of innovation
• Product periphery
• Self-explanatory quality
• Formal quality
• Ecological compatibility
• Symbolic and emotional content
iF Design Award Introduction
The iF DESIGN AWARD is one of the world's most prestigious design competitions sponsored by the iF International Forum Design GmbH based in Hannover, since 1953. At the beginning the iF Industrie Forum Design e.V. was established to foster and support the “formal design of industrial products” in Germany. In 2000-2002 they combined all relevant areas in design, some with previous award programs they had started, to become the iF Design Award.
Over the years, the competition has attracted entries from over 50 countries. It features six different disciplines and 70 categories. The goal of the contest is to draw attention to particularly well-designed industrial products.
The iF logo is also a symbol of excellence design in industrial products all over the world.
As one of the most prestigious independent design institutions in the world, iF e.V. has followed six guiding principles:
- Identifying, supporting and promoting good design
- Raising awareness of design among the general public
- Helping companies integrate design into their long-term strategies
- Safeguarding the role of professional designers and boosting awareness for this job
- Driving social change through design
- Supporting talented young designers and creating a platform for them
Both of the Red Dot Design Award and the iF Design Award are regarded as one of the most celebrated and valued design competitions worldwide.
Winning the two award is proof that iSteady M6 is of excellent design quality.
Why HOHEM iSteady M6
iSteady M6, a professional 3-axis stabilizer boasting a magnetic adjustable fill light integrated with an AI vision sensor, offers free movement from all perspectives and AI humanoid object tracking and simple gesture control, aiming to provide convenience for video bloggers and creators. User can switch between the front and rear camera to easily "follow him/her" while he/she is facing or facing away from the phone screen. It also recognizes gestures and human figures. Its AI tracking can work without Bluetooth or app. Self-developed iSteady7 anti-shake system ensures the stability of the shooting.
The demands of content video creators to shooting equipment are the efficiency and practical compatibility of function. To meet that, iSteady M6 promotes a magnetic fill light integrated with an AI vision sensor which is compatible with all shooting apps, with easy adjustment & quick-release mounting design.
Compact layout and a built-in 0.91-inch OLED display make it convenient for checking various gimbal parameters, Bluetooth status, battery level, gimbal mode and so on with only one hand. Working status at a Glance. Even in more demanding shooting environments, videographers can get a professional and convenient shooting experience.
Based on the minimalist design style, black is the basic color, while orange is for the functional operation module to improve the visual differentiation. The integrated filling part is equipped with innovative heating and cooling light and RGB atmosphere lighting. There is no need to set up supplementary lights in shooting, which makes the shooting process of video creators more smooth. The iSteady M6 ergonomic handle is designed with a matte thread texture, which is much more skin-friendly and can be held for a long time reducing the burden of handheld setup.
- Magnetic fill light integrated with AI vision sensor
- Upgraded 3-axis design, ultra-wide-angle shots made easy
- 335° tilt rotation, 360° infinite spin shot, free angle movement
- iSteady 7.0 anti-shake algorithm, capture that moment with precision and clarity
- 0.91-inch OLED display, working status at a glance
- Payload up to 400g, powerful motor with high torques
- Battery life up to 18 hrs, support to charge your smartphone
iSteady M6 professional stabilizer is designed to help creators to improve the efficiency of shooting and pay more attention to creation, instead of wasting much time studying the operation manual. It is done better than best on stabilization technology and filmmaking free movement, with its magnetic fill light integrated with an AI vision sensor, iSteady M6 is easy to meet the demands of free tracking and lighting. Also, professional video production and live broadcasting can cost less time or money and going to be much easier to get started.
HOHEM has spent 15 years perfecting intelligent imaging technology, focusing on user requirements and continuous innovations. The garnering of the 2023 Red Dot Design Award has given HOHEM much international recognition. This is also the second time for HOHEM to gain the Red Dot. Those rewards are not only quality proof for the products that have been launched but also an encouragement to HOHEM to shoulder the mission of “Creating a more straightforward way of recording memorable moments with tech”. HOHEM will keep fostering innovation to provide both amateur and professional videographers with a more meaningful intelligent image-shooting experience and promote the sustainable development of photography, short video, live broadcasting, and other industries.